Author Archives: Chris

Memorial Day Biography: Lloyd Lockhart – Thank You for Your Service

MEMO’RIAL, n. That which preserves the memory of something; any thing that serves to keep in memory. Memorial day is much, much more than a long weekend. It is far more significant that grilling, camping, hanging out with friends, or sleeping in. It is called Memorial Day for a reason. This Memorial Day, remember something […]

The Devil’s Rope: A Brief, Un-Exhaustive History

What’s up with Barbed Wire? Where did it come from? Is its sole purpose to torment hikers and trespassers? Believe it or not, barbed wire took years of experimentation and hundreds of patents to perfect. There is much debate about whether this pointy fencing aided in ruining or taming the Wild, Wild West. 1500 – […]

Outback Trading Company: Australia at its Best

  Outback (out’back), n. 1. isolated rural country, esp. of Australia. 2. harsh, untamed environment. 3. beyond civilization Our family recently watched Return to Snowy River. Not only is the footage iconic, but the clothing is striking. While we watched it, we noticed the costuming, and how similar it was to a vendor that we […]

F.M. Light and Sons Brands: Minnetonka Moccasins

What is the answer to the question, “what was America’s first footwear?” That would be moccasins. Columbus discovered America, but Native Americans discovered moccasins. They truly are America’s first footwear. The definition of casual, moccasins are the quintessential ingredient for relaxation and a comfortable lifestyle. Since 1946, Minnetonka Moccasin has molded the moccasin’s place in […]

Wanted: Adventurous, Skinny Riders

Another Adventurous Endeavor of the Wild West The Pony Express was founded by three men; William Russell, William Waddell and Alexander Majors. These three were businessmen who had made their money by running stage coaches and freight services to and from government outposts. Seeing the need to keep Americans informed about important events, such as […]

cowboy hat

The Western Pièce de Résistance: The Cowboy Hat

The cowboy hat is perhaps one of the most widely recognized icons of an era and a way of life. We see the cowboy hat in the towns and ranches of the West. We’re accustomed to it in movies. It is a symbol of individualism and freedom in a world swayed toward conformity and control. […]

Levi Interesting Facts

Did you know? That Cary Grant and Clint Eastwood have written letters to Levi, thanking them? You can view others as well… Levi has an Archive? Their historical collections of documents, clothing, photographs, films, posters, advertising materials and artifacts date back to the mid 1800s and include such items as the 1974 Levi’s® edition of […]

Levi Strauss & Co. Timeline: How It All Came About

You might think that a “Levi” started Levi Strauss & Co., but such is not the case. In 1847, a man named “Loeb” Strauss left Bavaria and sailed to New York with his mother and sister. His half-brothers were in a wholesale dry goods (cloth and linen bolts, clothing, etc.) business. In 1853, Loeb decided […]