Brands

History: Making a Stetson (a/k/a Birth of a Hat) Rare Film

Learn how a Stetson hat is made from a silent-era film! This footage (from 1935) was found by this YouTube user on eBay. It is almost identical to a c. 1920’s film called “Birth of a Hat.“ It shows the creation of a Stetson hat, and gives us a view of a factory! What a […]

F.M. Light News: Danica Patrick in Old Gringo with Miranda Lambert

News: Danica Patrick wears Old Gringo in Miranda Lambert’s new music video! in the video, they’re wearing boots. They’re the Mini Belinda boots by Old Gringo. She loved wearing them in the music video so much, that she couldn’t go home without them! Are you interested in a pair of Old Gringo’s? Use the form below […]

Whisper Code for the Week | 10% off all Levi Jeans at F.M. Light and Sons

Yep, you heard it right. This week’s Whisper Code is a good one (but then again, when isn’t it?). 10% off any pair of Levi jeans. Come in or give us a call and mention the code “Red Label.”

Miranda Lambert & Danica Patrick: Old Gringo and The Fastest Girl in Town

In the beginning of Miranda Lambert’s new music video, “Fastest Girl in Town,” we noticed a couple of things. First, Danica Patrick co-stars (she’s a well-known Nascar race driver), and secondly – Danica is wearing Old Gringo’s Mini Belinda Boots – one of our favorites! Watch the video, and spot them in the beginning. Don’t […]

Old Gringo Boots, O’Farrell Hats and F.M. Light and Sons: Champagne* and Cupcakes Exclusive Trunk Show

Champagne* & Cupcakes Join us July 21st, 9 am – 6 pm for cupcakes, sparkling cider, great boots, and excellent hats! Old Gringo is a trend-setting company. Their handcrafted, unique boots are a work of art. Representative and expert boot fitter Buz Richmond will be present to help you find the best boot! O’Farrell Hat […]

Woolrich: Featured on CBS | F.M. Light and Sons News

Woolrich is a company with a very rich history. From the Alaskan Pipeline to the runway, and hunting to church, they make everything you need. Watch this video from CBS to learn more! Want to know more about Woolrich? Read their history!

How to Fit and Wear a Lucchese Boot | F.M. Light and Sons

Cowboy boots fit differently than other shoes. But, they are the most comfortable. Especially when you’re wearing a pair of fine Lucchese boots. Check out this guide on how to fit and wear a Lucchese boot: Click Here to Download the Lucchese Fit Guide

Whisper Code for the Week: Booty Up by Wrangler | F.M. Light and Sons

The whisper code for this week is: “Booty Up.”   Stop by (or call), and tell us this code for: $10 off your pair of Booty Up jeans by Wrangler. These will change your mind about shopping for jeans. Wrangler is the only company with this technology that lifts and defines your “rear-view” with strategically […]

F.M. Light Music Update | Stetson Center Stage Presents: The Adam Craig Band

Each week, Stetson hosts a band that they think has something great to share. The bands come from all genres, and celebrate music that offers something new and interesting. We love their picks, and thought we’d share this one with you: The Adam Craig Band. This upbeat song will get your feet dancin’! Enjoy, ’cause […]

F.M. Light News | Stetson Hops Onto Broadway with the Revival of Evita

We love Stetson hats. Apparently, so do the costume designers on Broadway. One of the reasons we think Stetson is great is their commitment to tradition, and their long history. The costume designers for the revival of Evita on Broadway were happy to discover Stetson’s great vintage style. But, I’m telling the story instead of […]