Stetson makes this hat specifically for only a few stores, in honor of Olympic Silver Medalist Billy Kidd (who always wears this signature hat), so it’s a special, one-of-a-kind item you’ll never forget.

Do you still need some convincing?

Check out this video of stage sprint winner from last years Pro Cycling Challenge, Elia Viviani wearing his new hat from F.M. Light and Sons! (It was awarded to him for winning the stage). Pretty shnazzy, right?