Did you know?

• That Cary Grant and Clint Eastwood have written letters to Levi, thanking them? You can view others as well…
• Levi has an Archive? Their historical collections of documents, clothing, photographs, films, posters, advertising materials and artifacts date back to the mid 1800s and include such items as the 1974 Levi’s® edition of the Gremlin automobile.  But their Archives are more than boxes of jeans or reels of old commercials. It’s  a kind of laboratory for innovation and new design ideas. Their designers from around the world are its most frequent visitors. Here’s a sampling of part of the collection:
  • The “XX” – the oldest pair of 501® jeans in the world, from c1879
  • 10 pairs of jeans from the 19th century
  • A pair of jeans from 1938 that towed a car
  • Denim jackets redesigned or decorated by Elton John, Queen Latifah, Yves St. Laurent, Elizabeth Taylor and others
  • A pair of jeans that prevented a child from being burned
  • Letters from Cary Grant, Henry Kissinger, Clint Eastwood, Lady Bird Johnson, and silent-movie cowboy William S. Hart
  • A one-piece garment for women called “Freedom-Alls” from 1918
  • A denim tuxedo jacket made for Bing Crosby in 1951
  • A jacket and pair of jeans signed by The Rolling Stones.