Tag Archives: Levi

History of F.M. Light and Sons | Old Newspaper Ad

We have been in business for 107 years and counting. That’s a long time, so we have a lot of history to sift through. This newspaper ad was published in the Routt County Sentinel of Steamboat Springs on Friday, March 31, 1911, and appeared on page 4. Back then, we sold suits instead of jeans […]

Levi Interesting Facts

Did you know? That Cary Grant and Clint Eastwood have written letters to Levi, thanking them? You can view others as well… Levi has an Archive? Their historical collections of documents, clothing, photographs, films, posters, advertising materials and artifacts date back to the mid 1800s and include such items as the 1974 Levi’s® edition of […]

Levi Strauss & Co. Timeline: How It All Came About

You might think that a “Levi” started Levi Strauss & Co., but such is not the case. In 1847, a man named “Loeb” Strauss left Bavaria and sailed to New York with his mother and sister. His half-brothers were in a wholesale dry goods (cloth and linen bolts, clothing, etc.) business. In 1853, Loeb decided […]