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	<title>Comments on: History</title>
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	<link>http://fmlight.com</link>
	<description>Established 1905</description>
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		<title>By: zan</title>
		<link>http://fmlight.com/history/comment-page-1/#comment-20</link>
		<dc:creator>zan</dc:creator>
		<pubDate>Sun, 20 Dec 2009 01:13:50 +0000</pubDate>
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		<description>Thank you so much for the feedback, and the blog post! That &quot;marketing genius&quot; was my great grandfather, C.W. Light. We get so many comments on the signs - one family turned back to visit us after seeing the sign, &quot;if you missed F.M. Light &amp; Sons, turn back.&quot; Have you read my grandmother, Annabeth Light&#039;s book about the Light family, and the store?</description>
		<content:encoded><![CDATA[<p>Thank you so much for the feedback, and the blog post! That &#8220;marketing genius&#8221; was my great grandfather, C.W. Light. We get so many comments on the signs &#8211; one family turned back to visit us after seeing the sign, &#8220;if you missed F.M. Light &amp; Sons, turn back.&#8221; Have you read my grandmother, Annabeth Light&#8217;s book about the Light family, and the store?</p>
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		<title>By: Early outdoor advertising &#8211; that still works today &#171; PlanetAnya</title>
		<link>http://fmlight.com/history/comment-page-1/#comment-9</link>
		<dc:creator>Early outdoor advertising &#8211; that still works today &#171; PlanetAnya</dc:creator>
		<pubDate>Sat, 12 Sep 2009 20:03:51 +0000</pubDate>
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		<description>[...] It was while we were riding along stunning US40 towards Steamboat that we first saw the FM Light and Sons signs. These advertise all the sorts of &#8220;Western Wear&#8221; that your average well-dressed Cowboy [...]</description>
		<content:encoded><![CDATA[<p>[...] It was while we were riding along stunning US40 towards Steamboat that we first saw the FM Light and Sons signs. These advertise all the sorts of &#8220;Western Wear&#8221; that your average well-dressed Cowboy [...]</p>
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