This is the Billy Kidd Stetson Hat.

Stetson makes this hat specifically for only a few stores, in honor of the Olympian Billy Kidd (who always wears this signature hat), so it’s a special, one-of-a-kind item you’ll never forget.

Do you still need some convincing?

Check out this video of stage sprint winner from last years Pro Cycling Challenge, Elia Viviani wearing his new hat! (It was awarded to him for winning the stage). Pretty shnazzy, right?